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IFFCO e-Bazar

Success Story

Digitizing IFFCO eBazar’s Rural Retail Network

IFFCO eBazar uses Ezetap’s integrated payment solution to accept any form of digital payments and to deliver farmers a fully digital shopping experience.



A Modern Retail Experience For Rural India

IFFCO eBazar Ltd, a 100% owned subsidiary of IFFCO Ltd. started its operations in April 2016, under the brand name IFFCO eBazar, with the objective of providing modern retail experience in rural India to deliver agricultural inputs and services to the farming community under one roof. Presently, products being made available to the farmers include seeds, fertilizers, bio fertilizers, pesticide, bio stimulants, cattle feed, etc.

Streamlining The Process Of Distribution And Selling To Farmers

Since its inception, IFFCO eBazar has been working towards providing a new age experience to rural India, farmers in particular. One of the critical aspects to this experience was enabling them with the option to pay digitally and thereby also consolidating the payment backend processes at IFFCO eBazar.

A Customized And Integrated Billing And Payment Solution

IFFCO e-Bazar, with its vast rural retail network, has over hundreds of SKUs of products that is being sold to farmers at government subsidized rates. They wanted a single platform which both generated the bill, accepted digital payments and also gave them a real time view of all their transactions. One of their primary challenges was that by adopting new payment technologies, they did not want to spend a lot of time training their salesmen in the rural areas. This is where Ezetap’s Universal Payment Acceptance platform came into play. Ezetap addressed all these problems by integrating the Ezetap SDK into their already existing payment system. “The Ezetap solution was so user friendly”, says DK Srivastava, CEO of IFFCO eBazar.
Ezetap also provided them a dashboard through which they could monitor every sale happening in their stores and further helped in automatic daily reconciliation of payments. This all-in-one solution also works with the simple GPRS connectivity available via telecom networks or Wi-Fi.

Solutions Used

In-store payment Integrated billing Transaction settlement module

Customer Speak

“Ezetap solution has helped us in a great way. It works even in the remotest of locations and payments are completed in less than a minute’s time” – DK Srivastava, CEO of IFFCO eBazar.
“After getting Ezetap on boarded, not a single transaction has been affected till date” – Ashutosh Pachauri, Operations and Project Manager at IFFCO eBazar.

Massive Success

  • 4000+ Transactions successfully recorded
  • INR 60,00,000+ GTV

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