Delivering Happy Homes
Leading curated online furniture seller in India uses Ezetap’s Universal Payment Acceptance to enhance customer experience, optimise cost efficiency, and upsell high value products.
An online furniture store
Based in Bangalore, Urban Ladder curates & sells furniture online. They deliver hassle free online furniture experience through continuous innovation.
Zero friction delivery
Urban Ladder promises Zero friction delivery to its customers. This means complete control over the last mile from the time of order by customer to the time of payment and product assembly. Being a high-value purchase, most customers wanted an option to pay by card at the time of delivery along with an option to convert to EMI.
We have to operate a tight ship to ensure the frictionless deliveries we promise to our customers. Ezetap makes the transaction so hassle-free, the only thing the delivery people focus on is to install the furniture. The simple operation mechanism, scale of coverage, the customer data tracking, and the close integration with existing systems make Ezetap an invaluable component to Urban Ladder’s business.
–Kaustabh Chakraborty, Sr. Vice President - Operations at Urban Ladder
A seamless payment experience
Urban Ladder has its own mobile application for delivery agents. Ezetap provides an SDK solution which provides an easy and seamless integration. With this single integration, Urban ladder was able to accept multiple modes of payment like credit cards, debit cards, cash, cheque and wallets. In the near future, they can even accept UPI payments with this same integration. With Multi-Bank EMI feature enabled, Customers were also given an option to convert high-value purchase into affordable EMI options. This resulted in customers buying their preferred items without worries of cost resulting in higher wallet share of customers. With Ezetap, Urban ladder has given absolute choice of payment modes and thereby delivering their brand promise of Zero friction delivery to customers.
With deployment of Ezetap solution, Urban Ladder was able to see a significant increase in all their key business metrics.
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