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Easing tax collection process

Easing tax collection process

Ezetap’s unified platform for omnichannel payments enabled Greater Chennai Corporation to digitize their tax collections.

Easing tax collection process

Increase in agent efficiency by 45%

Easing tax collection process

Reduced daily transaction failure rate from >200 to <5

Optimized payment collection process with enhanced agent efficiency

Story

Optimized payment collection process with enhanced agent efficiency

GCC was using a payment acceptance solution for on-field tax collections that faced several issues. Before partnering with Ezetap, GCC used ot have traditional handheld payment devices that accepted only demand drafts and cheques. They were facing several issues such as frequent operational problems with the devices, time-consuming process of payment settlement, high cash handling charges and cash rotation issues, and the inability to offer multiple modes of digital payments.

Newer modes of digital payments

Goal

Newer modes of digital payments

GCC was keen on departing from cash-based payment collection and digitising the tax collection process. GCC was looking for a partner who could offer a solution that accepts newer forms of payments such as debit card, credit card, and QR code-based payments and transform the entire payment process. This would help them increase their tax collections while improving the citizens’ experience during property tax payments in Chennai.

Digitised tax collections with an integrated payment solution

Solution

Digitised tax collections with an integrated payment solution


  • GCC chose Ezetap as its technology partner to provide an end-to-end and integrated payment solution, with a combination of hardware and software.
  • Application for GCC: Since GCC did not have an app, Ezetap used its configurable apps to make an Android merchant app tailored for GCC. This app is used by collection agents for property tax collections and was pre-configured on each Pax A920 device which was deployed with all GCC collection agents.
  • Universal payment platform for payment acceptance: The configured GCC app had Ezetap’s software platform built-in for payment acceptance. Ezetap’s software platform, also called Universal Payment Acceptance, allowed GCC to accept all form of payments from customers. For payment acceptance, GCC can now offer debit cards, credit cards, cheque, and demand draft as payment options to customers.
  • Integrated solution with data-pull from servers: The application is deeply integrated with APIs of GCC’s customer relationship management platform. This allowed the custom-built app to pull existing client data from the GCC network for collection agents. The agents use property identifiers to retrieve pending tax dues.
  • Updating customer information: The app has a feature which allows collection agents to update citizens’ mobile number directly through the app. Due to the deep server integration, this data is automatically updated at the backend.
  • Real-time data posting and auto-reconciliation: The data is posted on the server in real-time and there is a three-way auto reconciliation of order data with transaction and settlement data.
  • Digital receipt: There is a feature within the GCC application that allows tax collection agents to instantly generate a digital receipt, which can be sent to customers via email or SMS. The collection agent can also retrieve and reprint all the receipts.
  • Automated reporting and reconciliation: GCC was also given access to CXO dashboards that gave them a real-time overview into their collections. Moreover, each collection agent has access to a daily automated collection report.

massive_success

Massive Success

  • Ezetap’s collaboration with GCC to transform their payment collection process was a huge success leaving the department with a streamlined and efficient process. The collaboration achieved the following results:
  • Increased process efficiency: The entire process of paying taxes was digitized and became more streamlined. The three-way auto reconciliation feature reduced the time and effort spent on laborious and manual paperwork, while eliminating manual errors, thereby positively impacting the backend process efficiency.
  • Enhanced agent efficiency: Spot payment collection via different digital payment modes and digital recording of all payments eliminated multiple customer visits, and the time spent by collection agents on manual paperwork, transaction recording, and cash handling. Thus, they had enough time to process more collections per day.
  • Cost optimization: Digitization of the entire collection process including the introduction of new digital modes of payments, reduced cash handling, and cash rotation. It also saved both time and money spent on reconciliation and repeated customer visits. Thus, there was an end-to-end cost optimization.
Enhanced in-store experience
Enhanced in-store experience

Enhanced in-store experience

Delivering superior customer experience with Ezetap
Delivering superior customer experience with Ezetap

Delivering superior customer experience with Ezetap

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Delivering happy homes

Delivering happy homes

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