Festive season—a time of the year where customers and retailers work in sync. While retail businesses try to increase their profit margins, consumers loosen their wallets.

After dealing with the pandemic for more than a year, this festive season has brought a flicker of hope. For consumers, a hope to bring back fun and celebrations, and for retailers, a hope to recover all the losses incurred ever since the COVID-19 outbreak.

Since people are bored of leading an online life, it is the best time of the year for brick-and-mortar stores. According to a survey done in September 2021, about 91% of Indian consumers are expected to shop and are planning a purchase in the upcoming festive season.

Deloitte's 90-day analysis on the ongoing Global Consumer Tracker survey reported that Indian consumers are experiencing a significant decrease in anxiety levels, thus leading to increased in-store visits with the advent of the festive season.

So, what does that mean for you, as a retailer?

This is an opportune moment for you, which brings with it a high possibility of skyrocketing sales and increased revenue. So, here’s what you can do to make the most of the festive commotion.

Offer Queueless Checkout

During festivities, one of the most common gripes from customers is long queues. Maybe people were habituated to overcrowded payment counters earlier, however, with evolving times, every individual is gravitating towards the need for a social distance along with ease. Also, festive preps can be excruciatingly exhausting and everyone desires a quick and convenient shopping journey. Thus, planning a queueless payment process can go a long way in making people feel comfortable.

Upsell with EMI Solutions/ Buy Now Pay Later

This is the time when customers splurge on extravagance. You can get the best of this free-spirited spending spree by upselling your products. EMI payments allow a customer to buy something they desire but is beyond their price range. You can make high-end products affordable with easy EMI options and tap into your customer’s aspirations. Integrated affordability solutions can equip you to offer high-value items to your customers without any long procedures or delays.

Save Time with Instant BNPL Options

Let’s face it, nobody has enough time these days! And having to go through long procedures can deter a customer from going ahead with a transaction very easily. Providing the Buy Now Pay Later option instantly for your customers can ensure quick transactions without any hold-ups, thus, greatly increasing the chances of high-value sales. The time-saving option of EMI at POS (point of sale) can boost the overall chances of transactions.

Instant Deals

The Fear of Missing Out is quite common amongst customers, and no one wants to miss out on discounts and cashback offers. Especially with time-sensitive deals, consumers buy more products as it increases their purchasing power. Additionally, digital payment apps provide attractive cashback offers during festivities. So, by simply enabling digital payments, you are enabling your customers to avail of exciting deals.

The retail sector has seen several changes over the years, but the coronavirus outbreak has brought about a profound transformation in customer behavior. An integrated payment system alone can enable you to adapt and gain a competitive edge amid the pandemic.

At Ezetap, we allow you to cater to evolved customer expectations. With our Integrated Payment Platform, you can facilitate faster and queueless payments, convert a one-time transaction into convenient EMI payments, offer instant discounts, and most importantly, a safe shopping experience for your patrons.

To know more about how we can help you boost sales during the festive season, visit Ezetap.